Career Core by Kaplan: Personal Branding Basics

Personal branding is all about how you portray yourself in professional settings. But there are two sides to branding—how you want to be seen and how others actually see you. In this topic, you’ll create a professional image: the vision of you that you want other professionals to see. 

Career Core by Kaplan is the University of Arizona’s partner to help Wildcats get career-ready, no matter their starting point! If you have not logged on to Kaplan Career Core yet, your first log in (using your university netid and password) will take you to the home page to set up your account. Then select “Kaplan Career Core” from the dashboard, and then look for Start with You/Topic 4 After your first login the links will take you directly to each topic.