Recruiting Gen Z talent requires organizations to connect with candidates in new ways. Your approach should be less transactional and more transformational. Gen Z is looking for transparency about what it’s like to work at your organization, enthusiasm for early talent, consistent engagement and follow up, and social proof about your brand and values. Bonus points for employers who integrate levity, humor or fun into the recruiting mix.
Six things Gen Z loves to see from an employer brand:
- Authenticity
- Transparency
- Engagement
- Follow Up
- Peer Reviews
- Fun
In addition to normal marketing, communication and recruiting practices, employers of any size can promote their organization in each of these ways directly to students on Handshake. The Handshake mobile feed offers the opportunity to connect directly with college students in the ways that resonate most, keeping them engaged on the platform – the place where students search and apply for jobs and internships.
For support with Handshake and recruiting early talent at the University of Arizona, connect with the SECD Employer and Alumni Engagement team.
Adapted from the article “Try these 6 things to build your employer brand on Handshake“
